Using Google Keyword planner, you can get an idea of the level of (advertising) competition for specific terms. Using the Facebook Ad tool, you can dive into the size of target segments based on geographic location and interests. Using Google Keyword Planner, you can pull out amounts of monthly searches for specific search terms. Is your product popular in Russia or are people using the same search terms to find the same thing in different locations? With Google trends, you can discover interest in a search term by region. You can figure whether the trends are growing, flattening, or declining – or if they are correlating with seasonality, competing jobs, or specific customer pains. Using Google Trends, you can discover the popularity of your product, of your competitors’ products, and related search terms and over time. Using free tools readily available, it is possible to conduct valuable initial market research quick and cheap. Download the Experiment Sheet.ĭiscover market trends, size and competition We created a sample sheet for you to get started.

To make critical assumptions explicit, fill out an experiment sheet as you prepare your test.

The first thing to do when planning any kind of test or experiment, is to figure out what you want to test.

Keyword analysis