The service had 207 million monthly active users, which includes 96 million premium subscribers and 116 million ad-supported users, as of its lastest earnings report. Growing its audience could help Hulu nurture a loyal user base and appeal to major advertisers that have shifted their ad budgets to digital giants like Facebook, Google and Amazon.įor Spotify, the free Hulu deal is another effort to grow its user base. By partnering with Spotify on a bundled offering, Hulu can reach a tech-savvy audience of people who are more familiar with streaming technology than the general population. Hulu said its subscriber base grew 47% last year to more than 25 million. Spotify also bundles ad-supported Hulu and Showtime in its special $5-a-month Premium for Students plan in the U.S. Hulu last month lowered the price of its ad-supported plan from $7.99 to $5.99 a month, while raising the price of its TV service from $40 to $45 a month, Variety reported. This latest partnership demonstrates that Hulu is willing to give away its ad-supported service for free as the company tries to build a loyal user base and compete with Netflix and other streaming rivals.

Subscribers who now pay $12.99 a month for last year's bundle offer will see an automatic price cut to the regular Spotify Premium price of $9.99 a month during the promotion period.The companies a year ago had bundled Spotify Premium and Hulu for $12.99 a month, a price that will be reinstated after June 10.

Spotify Premium subscribers who respond to the offer will get access to ad-supported Hulu at a bundled price of $9.99 a month with no expiration date.

The number of Spotify accounts eligible for the offer is capped, although the companies didn't disclose how many people are able to participate. paid subscribers access to Hulu's video on-demand platform for no extra cost if they sign up by June 10, per a company blog post.

Hulu free with spotify